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Headlinesn > Fashion > 55 Years Later, Fashion People and Celebrities Still Always Buy This Chic Swimwear Brand
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55 Years Later, Fashion People and Celebrities Still Always Buy This Chic Swimwear Brand

For those of you who’ve been counting down the days I have good news: holidays are right around the corner. After months of patiently waiting for the weather to turn, dreams of days spent lounging beachside surrounded by warm sun and glistening waters are finally within reach.

As someone who loves a plan, I always have my capsule holiday wardrobe figured out months before my trip begins, but somehow swimwear always gets left to the last minute, and all too frequently I’ve been left scrambling at airports or in hotel shops to find something that simply does the job. This year though, I’m already ahead of the game. During a casual scroll through Instagram (for research purposes, of course) I found that swipe after swipe the same brand was appearing in tagged photos from celebrities to fashion people. And this renowned swimwear label has heralded sophisticated styles for over 55 years.

Alexa Chung wears the Eres Aquarelle Swimsuit (£340)