Blog Post

Headlinesn > Fashion > Exclusive: Pritika Swarup Shares Cannes GRWM Diary
2Yj929KSdXd3fTy4Waux94 1200 80

Exclusive: Pritika Swarup Shares Cannes GRWM Diary

The closing ceremonies at the annual Cannes Film Festival at Palais des Festivals promise two things: A celebration of great cinema—this year, Sean Baker’s Anora was awarded the prestigious Palme d’Or, while the female stars of Emilia Perez, including Selena Gomez, collectively won Best Actress—and a star-studded red carpet to match. It’s a glamorous event to be sure, one we keep a close eye on for future award season hopefuls and the stunning fashion moments too.

Speaking of the latter, model and beauty entrepreneur Pritika Swarup made quite the impression at the finale event in a shimmering Zuhair Murad Couture number accompanied by Boucheron jewels. It was the founder and CEO of the award-winning brand Pratki Beauty’s third appearance at the international fest, and while her itinerary this year included the Marcello Mio premiere and a stop at the annual amfAR Gala, it was her third look, a silver saree dress, a nod to her South Asian heritage, that really stole the show.

So when Swarup agreed to document her getting ready process exclusively for Who What Wear, we were over the moon. Not only would we be getting an up-close look at the beautiful Zuhair Murad Couture design and Boucheron jewelry, but she would share all the details on her glowy beauty look which happens to be perfect for warm summer nights ahead.

(Image credit: Pritika Swarup)

“Glam prep! Before glamming for a big red carpet event, I always make sure my skin is prepped and moisturized. I love Prakti’s SundaSkin essential hydrating serum, which is my favorite all-in-one serum. It leaves my skin incredibly smooth and radiant. In the summer heat, I love keeping my makeup fresh and dewy, letting the natural glow take center stage. It’s also a great base for makeup, which was something I prioritized when formulating it. Starting with a healthy base makes all the difference!”

Pritika Swarup gets glam ready at the Cannes Film Festival

(Image credit: Pritika Swarup)

“I love working with my incredible glam team, Andrew Dylan and Soo Park. We wanted a look that felt both polished and effortless, so we went with a high ponytail with a textured wave and a light, shimmery eye that perfectly complements my Zuhair Murad Couture saree dress.”

Display of beauty products used on Pritika Swarup

(Image credit: Pritika Swarup)

“My product line up. Tom Ford eyeshadows are so luxe; Their rich colors blend beautifully and last all night. No matter what kind of look I’m going for, these shadows always deliver. Detangling can be such a hassle, but the gentle bristles of the Mason Pearson brush effectively remove knots without pulling or damaging my hair. To keep my hair looking flawless throughout the night, we finish off styling with Hair by Sam McKnight hairspray. This lightweight formula provides a strong hold without leaving my hair feeling stiff or crunchy. It’s the perfect finishing touch!”

Zuhair Murad silver saree dress

(Image credit: Pritika Swarup)

“Fitting before the carpet. My stylist, Kristina Askerova, and I put a lot of effort into choosing the perfect look that reflects my personal style and truly feels special. Fashion holds profound cultural significance and has the potential to make a powerful statement by celebrating diversity—I always keep this in mind. I chose to wear this stunning Zuhair Murad Couture dress with silver embroidery and draped one shoulder detail inspired by the saree with Lori Blu shoes, perfect for the Palme d’Or ceremony.”