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Hennessy Reveals Limited-Edition Bottles For 2024’s Year Of The Dragon

This week, Hennessy revealed its limited edition Lunar New Year collection in collaboration with Chinese artist Yang Yongliang for 2024’s Year of the Dragon.

The collaboration with digital technology artist Yongliang is the third sequence of Lunar New Year celebrations from the French Cognac brand, following last year’s collaboration with Yan Pei-Ming and a global livestream event hosted during the Year of the Tiger in 2022.

This year’s releases are a series of limited edition iterations that support Maison Hennessy’s campaign ‘together we are unstoppable’ with Yongliang transforming the flagship bottles of VSOP, X.O and Paradis to reflect aspirations for the Year of the Dragon. VSOP is adorned in scarlet red for joy and luck, X.O is encased by a shimmering gold representing prosperity and Paradis – handcrafted by Bernardaud in France – features a white porcelain decanter depicting gold dragon artwork, with each layered on by hand. Paradis is also presented in an oak gift box and there are only 485 units available for this exclusive Lunar New Year release.

“When I was a young boy, my grandmother gave me an antique coin with a dragon on it,” said Yongliang about the inspiration behind this collection. “I wanted to share that memory in this Hennessy collaboration, and that’s why the dragon has a metallic surface, like a childhood memory of seeing a dragon on a coin.”

The dragon is considered as the most powerful and vital animal of the Chinese zodiac which extends to Chinese culture – dragons are the symbol of the emperor, a token of good luck and are worshiped for their divinity and role of transporting souls to the afterlife. “They’re so symbolic and legendary, and I grew up hearing stories about them,” shared Yongliang who was raised in an old water town in Greater Shanghai, acknowledging a special fondness for the dragon.

Yongliang studied digital and three-dimensional art at the China Academy of Art in Shanghai; he combined these contemporary techniques with traditional drawings to create texture and depth for an illusion of movement from the collection of metallic dragons on the Paradis decanter.

“Using contemporary digital technology meant I could add a three-dimensional element and bring the dragons to life, and I hope this inspires people to learn more about the historical and cultural contexts of dragons,” said Yongliang. He added, “It was important to me to work with a brand that has respect of its own history and traditions, as Hennessy does. It links the present to the past in everything it does, and I resonated with that.”

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