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Stop Everything! I Just Found So Many Chic Toteme Buys On Sale

If, like me, you’re also a fan of the Swedish brand’s minimalist, quiet-luxury pieces, however, you’re in luck. As I was browsing the post-Christmas sales this morning I genuinely gasped when I saw that a number of Toteme stockists, from NET-A-PORTER to 24S (one of my favourite designer sites) and MATCHES, had added the brand to […]

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5 Outfit Formulas French Women Rely On When It’s Really, Really Cold

Enduring a a similarly chilly climate to our own in the UK, I’ve always looked towards the French come winter time to pull some fresh styling inspiration.  Having spotted so many new trends crop up over the past twelve months, I’m excited to discover just how the French are incorporating these new styles now that layering season is in […]

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Suddenly, So Many Celebs Are Wearing These “Overlooked” Trainers

When it comes to trainer trends, they come in two forms. One arrives slowly, with infrequent sightings on the streets and occasional TikTok videos before finally reaching the surface. Other times, a footwear trend arrives in a flurry of celebrity sightings and listings on fashion people’s wish lists. And that’s the exact course of this particular shoe. […]

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9 Things We Regret Wearing to the Airport

Collectively, as a team of editors, we’ve travelled a ton. Some of us even hop on more than 30 flights in the span of a year, and others have travelled to over 30 countries. All these in-flight hours have amounted to our team perfecting the art of packing (hello, ever heard of the 54321 trick for packing […]

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9 Chic Yet Cosy Outfits That Will Inspire Your 2024 Aesthetic

After a pretty mild winter so far, the weather has finally started to frost up again. And the entire Who What Wear team are excited to ready ourselves to hunker down and make the most of the cosiest season in the calendar (Twixmas!) by wearing jumpers, jackets, boots and more of autumn/winter 2024’s biggest trends. For those who had […]

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I’ve Done the Research—These Trending Prints Will Be Everywhere in 2024

Bold prints aren’t for everyone, but even the most minimalist dressers will find something to love from 2024’s predicted pattern trends. There’s no denying that print adds an extra dimension to a piece; whether it’s a heritage check or a painterly floral motif, this is often what makes an item of clothing stand out. The spring/summer 2024 catwalks celebrated pattern […]

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The 8 Discount Shopping Sites Team Who What Wear Actually Uses

Discount shopping sites haven’t always had the best reputation, but the truth is that a handful of incredible online places to discover fabulous designer bargains do exist. Being committed shopping fiends, we’ve learnt a thing or two about hunting down pitch-perfect cut-price fashion because our wallets—and the rising cost of living—demand it. Essentially, our love […]

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