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This Expensive-Looking H&M Knit Is Destined to Sell Out Quickly

If there’s one secret to shopping the high street that us fashion editors would like to gatekeep, it’s H&M’s Premium Selection edit. The collection is always full of seriously expensive-looking, thoughtful designs that could genuinely pass for designer. Exaggerated proportions, premium tailoring and a classic colour palette make it the first port of call for fashion people […]

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The Most Expensive-Looking Knit on the High Street Just Arrived

There are a lot of jumpers out there to choose from when shopping for your winter wardrobe this year, especially if you’re looking for knits on the high street. Some, however, are better than others, and there’s one particular knit that the whole Who What Wear team (and the fashion world in general) has been […]

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I Just Assembled 4 Expensive-Looking Winter Outfits Entirely From M&S

Like a lot of us, I’ve long relied on Marks and Spencer for my wardrobe cornerstones. From comfy lingerie to long-lasting denim, many of the pieces I lean on frequently come from the brand, and when shopping there, I’m usually met with a high standard of quality—and crucially, affordability. My advice? Look out for the classics, as this is what they do best. Especially those in premium […]

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