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Will K-pop’s AI experiment pay off?

On K-pop discussion pages, fans were torn, with some saying more regulations need to be in place before the technology becomes normalised.

Others were more open to it, including super fan Ashley Peralta. “If AI can help an artist overcome creative blocks, then that’s OK with me,” says the 26-year-old.

Her worry though, is that a whole album of AI generated lyrics means fans will lose touch with their favourite musicians.

“I love it when music is a reflection of an artist and their emotions,” she says. “K-pop artists are much more respected when they’re hands on with choreographing, lyric writing and composing, because you get a piece of their thoughts and feelings.

“AI can take away that crucial component that connects fans to the artists.”

Ashley presents Spill the Soju, a K-pop fan podcast, with her best friend Chelsea Toledo. Chelsea admires Seventeen for being a self-producing group, which means they write their own songs and choreograph them too, but she’s worried about AI having an impact on that reputation.

“If they were to put out an album that’s full of lyrics they hadn’t personally written, I don’t know if it would feel like Seventeen any more and fans want music that is authentically them”.

#Kpops #experiment #pay

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